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What's the Shop Behind the Jennifer Aniston Aveeno Ad?
Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles. The shop, a relatively small player that landed two other J&J assignments in a global reshuffling...
View ArticleThe Philly Cream Cheese Agency Shift Took a While
Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The...
View ArticleThere Are 4 Big Winners in Kraft's Agency Consolidation
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin Agency...
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